Welcome to my website. I’ve been involved in small and medium sized businesses (mostly in the dietitian field) for many years, and in the past few years I’ve been getting involved in, and have begun relying on, social media to promote such businesses. This site is dedicated to disseminating information on how your business can gain from getting more involved in social media networks, including Twitter, Facebook, YouTube and Google+. Look for additional relevant information to be added to this site in the coming months. Please consider signing up to my newsletter to learn when new content is added to this site, as well as to receive new tips and techniques on promoting your business using social media.
How You Can Utilize Important Relationship Marketing In Your Business Niche
It is not tricky to see extraordinary numbers of companies on the net that really don’t seem to comprehend relationship marketing. There can be many factors for any specific business to under perform or crash in some way. One great spot to start with is selling with emails, and you will discover tons of good examples of improperly executed relationship marketing. Promoting to an email list requires you to develop and cultivate a positive relationship with the people on your list. Social networking and media marketing is an additional huge area that depends on relationship marketing. You cannot succeed with business areas that rely on relationships until you go to the trouble to discover how to make them and then actually employ them.
The most significant point with producing relationships is to recognize that you don’t come first and you by no means will. Personally, we imagine that too many small internet marketers are much more in a rush to begin cashing in on whatever they are doing. When you desire to create a positive and healthy relationship with your audience, you have to be mindful of a number of key considerations. The first consideration is you will need to have a solid understanding of your target market. There’s no alternative for being aware of what is significant to them. To be able to help them get what they want, there is no way around not being aware of what they need. Next, you have to have patience and recognize the necessity to cater totally to their needs. If you would like to help them, then provide them with the type of information that will really help them.
One intriguing illustration where many marketers totally fail is Twitter. If a person blatantly ignores the need to build relationships it will not work, and if they have no clue about that need it nevertheless will not work. I’ve personally observed so many marketing community posts that are essentially grievances about how much marketing at Twitter won’t work. To balance that I will say that many other organizations have a fantastic time at Twitter, and they do well with acquiring both business and prospects. People for whom Twitter works took some time to create and foster relationships with people in their marketplace.
Business relationship marketing is a process that demands time to implement. Your market needs to have a measurable quantity of trust in you. And then, you simply be a real person with them, and you allow them to have what they want. It would be helpful to you if you just acknowledge that your market basically will never care about you, but they do care about their selves. But if you go to the trouble to know what they desire, what they need and then simply give it to them, after that good things can and do happen. You also need to test and figure out how sensitive they are to getting offers. You will see that some markets are much less tolerant, but you can still find the sweet spot with them.
Maintaining Your Online Professionalism
Can you recall when you had the ability to check the flow of information about yourself? It was possible that, without a whole lot of effort, you could control precisely what other people could find out about you and how that information could be discovered. However, this isn’t the case these days. Nowadays, there are all types of ways to discover all kinds of things about you. This is tricky for people who work "regular" day jobs offline. For individuals who work on the Internet, though, it is even scarier. Now, an errant online posting could mean the difference between closing the sale and not closing the sale.
And so, what should you do about it? What’s your game plan? The key to remaining successful and making sure that your reputation continues to be unblemished both online and off is to be as professional as possible all the time. Below are a few tips to help you with that.
1. Ensure that each thing you write down is spelled correctly and is grammatically sound. Whether your writing is for your sales page or merely a short email message does not matter. Spelling and grammar are a must. The last thing you want is for a prospective client to find something you’ve written and see that it is overrun with spelling and grammar mistakes. It demonstrates that you have no idea about what you are doing.
2. It is important to reply to every last email and phone call. Your answers and conversations should be polite and friendly and positive. Do not let an e-mail sit in your box for more than a day without answering it. Try not to let a voice mail message go unreturned. Each telephone call needs to be answered by the third ring. These are small things but they will speak volumes about how dedicated you are to your job.
3. Accept criticism politely and positively. The internet is full of people whose primary objective are to make you feel awful about yourself. At the same time, there are individuals who are going to have justified complaints about what you are offering or how you are offering it. Take every negative feedback or suggestion to heart and ask if you could genuinely make the improvements the individual would like to see without it harming your business. Afterwards, let the person know if you will be heeding his feedback or not and explain, in a polite manner, why you opted for that particular course of action. This proves that you value each of your prospective clients, not merely those who compliment you.
4. Watch your social media! It’s super easy, while you are in the realm of social media, to forget that you’re not a typical user; that you are representing your business. The people you are talking to might be happy with an overly casual tweet or Facebook message. If an individual happens to see the messages, however, he might believe that you’re overly casual about your project.
5. Try to be yourself as much as you can. Nobody says you have to conceal everything that makes you you. Fact is, perhaps the best way to distinguish yourself from the competition is to let your personality shine through. Nonetheless, at the same time, don’t forget that you are a representative of your business, so try to keep your best face forward.